At some point you need tell the Christian story in a way that addresses the things that people most want for their own lives, the things that they are trying to find outside of Christianity, and show how Christianity can give it to them. Alasdair MacIntyre said this about narratival apologetics: ‘That narrative prevails over its rivals which is able to include its rivals within it, not only to retell their stories as episodes within its story, but to tell the story of the telling of their stories as such episodes.’ Read that sentence again.
There is a way of telling the gospel that makes people say, ‘I don’t believe it’s true, but I wish it were.’ You have to get to the beauty of it, and then go back to the reasons for it. Only then, when you show that it takes more faith to doubt it than to believe it; when the things you see out there in the world are better explained by the Christian account of things than the secular account of things; and when they experience a community in which they actually do see Christianity embodied, in healthy Christian lives and solid Christian community, that many will believe.
– Tim Keller